HOLIDAY MAGIC FOR FRIENDS, CLIENTS AND CUSTOMERS
The winter holiday season can be an inspirational time. It marks the celebration of light, the reawakening of spirit and a deepening in our own personal paths. During this reflective and yet celebratory time, we connect with family, friends and loved ones to share our closeness. It is also the time of year when people do a significant amount of shopping to commemorate these special holidays. They will be visiting your store and business for the unique products and services you bring to this blessed time of year. Create the Holiday Magic that will help your store stand out as a gift sanctuary. Provide your customers with special thematic gift packages that inspire their purchases and delight their loved ones.
DEVELOP CUSTOM GIFT THEMES
Your intuition coupled with personal knowledge of your clientele will help you develop surprising, delightful and unpredictable holiday gift packages that will charm your customers and generate sales. Dedicate a few moments for some intuitive time to create your own gift package themes.
Take several slow, centering breaths. With a soft, meditative focus, tune into how your customers shop. Notice what they do and how they move through your store. Do they focus more on healing or are they attracted to products and books on gemstones? Are the practicing yoga or Wiccan ceremonies? What products do they prefer? Which displays and products attract them most? Imagine your customers strolling around your store. Where do your customers gravitate in your store? Do candles and incense always attract the most interest? Are the books on meditation a focal point in your store? Do your shoppers go straight for the jewelry?
After you tune into the customer “attraction faction,” you can decide on several gift themes. The areas that most interest your customers provide the themes for your gift ensembles. The products that inspire them become the elements of the gift package.
GIFT PACKAGES, DISPLAYS AND CELEBRATION TABLES
It is time to gather the products together and arrange creative and beautiful gift packages that speak to your customers needs and inspire their generosity. Incorporate those different themes in your displays and celebration tables and you will have appealing gift themes that evoke the energies your customers would like to share.
Below are a few ideas to help you begin.
ABUNDANCE AND PROSPERITY
One theme for your holiday magic package can be attracting and increasing abundance and prosperity. Your customers may have friends who are starting a new business and they want to support their prosperous beginnings. They may have loved-ones in transition who could use new energies to help them attract more wealth. Prosperity is an important human focus and gift choices with this theme can help your customers share abundance.
Imagine a table covered with purple or green or both. Place amethyst geodes, aventurine polished stones and beautiful crystals on the table. Incorporate magical incenses and candles that attract wealth and display them with candle holders and incense burners. Next, introduce books that focus on creating intentions, attracting prosperity and work with candle magic. Include jewelry, purses and charms to add to the abundance effect. Add boxes, bags and cards to the display and help your clients assemble a custom abundance gift package for their loved ones.
ECO-ENCHANTMENTS
Holidays are the perfect time to Go Green. You can create very special Eco-Enchantment packages that are ready-made for your customers. Decorate the table with greens and earth tones. Find the right sized woven basket, metal container or recycled box for your environmental gift package. Include books on the environment, gardening, green building, organic foods, natural skin care or sustainable living. Introduce a celebration of the elements by adding organically grown flower seeds or recycled paper gift cards – for the earth element; herbal teas or organic bath salts - for water; a sage stick and abalone shell – for air; and soy candles for fire, and your package will honor the four elements and directions. Include Native American flute music, a drumming cd or choose environmental soundscapes like ocean and thunderstorms to heighten the eco-experience.
Add crystals and river rocks and create several store-made packages for your customers to enjoy. If you donate to or support a green charity, make sure you include that information on a card. Your customers can give a gift package that brings joy and creativity and also supports sustainable living.
GODDESS GIFTS
Create gift packages that celebrate the Goddess in every woman and design a collection dedicated to the Divine Female. Cover the celebration table with beautiful and multi-colored fabrics. Display spa products, energy sprays, incenses, bath salts and lip balms at different height levels. Introduce different books about the goddess and include music sung by women or music with goddess themes. Add hemp or silk scarves, crystals, herb pillows, jewelry, goddess pendants, bells and beautiful silk pouches and bags.
You might choose a special theme for the goddess gifts. For an Oceanic Goddess energy that will bring greater flow, select blues and aqua. Add sea shells, a dolphin pendant, organic bath salts and ocean music. You can dedicate gift packages to your favorite Goddesses and include their statue, books about them and a selection of treasures they would love. Assemble the Goddess treasures into a silk covered box with wonderful products for Goddess delight and create a gift package women will love.
RELAXATION PACKAGE FOR HEALTH AND WELL BEING
The holidays are a perfect time for gifts of healing. Design a relaxation and healing package that everyone will be happy to give and receive. Decorate your displays in shades of blue and silver. Assemble a simple box to include instrumental meditation music, polished quartz crystals, soothing teas and a book about meditation techniques or pressure point massage to ease tense muscles. You might add a relaxing aromatherapy oil like bergamot, chamomile, lemon balm or vetiver and include a diffuser. If your store works with massage and healing practitioners, add a gift certificate for massage or vibrational healing and your giving store’s relaxation package will create more harmony and ease for your customers as well.
Each holiday gift package will provide customers with a present that is highly unique and incorporates new ways of sharing spirit and healing. It will help your clients find the perfect gifts to delight their loved ones. More than an individual book, cd or crystal, a gift package offers the recipient a total experience and incorporates many levels of exploration. Your creative attention and solutions in gift giving will be an inspiration to your customers and help them celebrate the beauty and love of the season. This will create holiday magic that extends beyond the season to enhance and empower their lives.
© 1997 -2009 Lumari. All Rights Reserved Worldwide.
Published in Aura Magazine
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